I purchase mine at Kohl's for $40.00 and it looks like they're about the same price at the Champion site. They're super comfortable and seriously, the girls stay put during my most high impact aerobics classes or jogging.
If you're in the market for a new one, check it out! :)
***Update: The best thing about this bra is that it is sized pretty well. Kacey commented about smaller sizes - you can definitely get these for less well endowed. They are sized like regular bras but also have a cup size range, like for example I wear a 32-34 d/dd. I've never NOT been busty, but I would imagine that if I wasn't I might avoid the underwire if I could. Check out their other styles...they have some really great new saucy seamless ones!